Do you need to “understand any person” or “get lucky” to build a fan base and grow an earnings as an artist?
As long as you’re making exact tune in a style that has an target audience, there’s a straightforward manner to predictably and reliably develop your fan base… whilst you get to recognition on the music.
By the stop of this text, you’ll understand the surefire approach that will help you make money together with your tune.
And I would recognize. I struggled for years to make a dwelling from tune. But after attempting this approach, I built my manner as much as a six-parent salary.
Do you need to make cash out of your music?
You don’t want expensive tools, connections, or god-like know-how to kickstart your profession.
This unfastened Masterclass exhibits the important thing steps you ACTUALLY need to make a dependable profits doing what you love in 2021.
Catch the entire Masterclass here:
But earlier than we speak approximately fulfillment, we want to speak approximately failure. Here’s three of the MOST not unusual indie business strategies… and why they all come to be falling flat.
Terrible Strategy #1: Upload and Pray
Most of us think that once we get our album lower back from mastering and upload it to the global distributor of our preference, the paintings is accomplished.
We assume that CDBaby, Tunecore, Bandcamp, ReverbNation, or any of the opposite remarkable vendors out there’ll do all of the heavy lifting for us.
Clouds will part, angels will sing, lovers will line up by way of the heaps with wallets huge open and adoring looks on their faces, and our fantastic songs will upward push to the pinnacle of the pile based totally totally on how outstanding they’re.
Reality: Not so much.
By one estimate, there are over 30,000,000 songs to be had for buy, down load, or streaming.
That’s greater than the mixed populations of New York, Los Angeles, London, Rome, Paris, Munich, and Cologne.
When we add our new track for worldwide distribution, bet what happens?
Our lonely little tune gets lost in that giant sea of tune.
So the first-rate manner NOT to make any money out of your music is to add it… and pray for lightning to strike.
“Upload and pray” isn’t a strategy that works… but that’s precisely what 99.9% of indie musicians do.
That’s what I did in the beginning.
Which is a touch embarrassing, due to the fact I ought to have recognised higher. More on that later. But first…
Terrible Strategy #2: Sign a Record Deal
It’s the approach I name, “Beg a document organization A&R guy to pay attention to your songs.”
Believe it or no longer, this is still a popular technique. Because musicians are conditioned to think that once you sign a report deal, all of your troubles are solved.
Money flows like water.
No more conflict. It’s all limousines, mansions, yachts, and fitness models.
Umm… again, not a lot.
Here’s the truth. Record deals are, objectively talking, a number of the worst contracts on Planet Earth.
They are famously and horribly lopsided in favor of the record organisation.
Because the record organization’s task is to make as a whole lot cash as it can from your music.
(And by way of the way, the first element that occurs when you sign a document deal is this: YOUR music unexpectedly turns into THEIR song. OUCH!)
And that not-so-large develop payment they come up with? Plus all the expenses of making your album? That amounts to a loan.
You must pay them lower back.
Out of your tiny little percentage of the royalties.
It’s pretty easy to see how as much as eighty five% of artists who sign a file deal come to be owing money to their label.
And you’d be surprised at a number of the artists in this case.
The band 30 Seconds to Mars comes to mind.
Their album A Beautiful Lie went platinum. They had an highly successful excursion.
Their report organisation made a killing on album and price tag income.
But that apparently wasn’t enough. At the end of the excursion, EMI passed the band a bill for million bucks.
And this become absolutely legal, because the usual record deal states that every one album and tour expenses ought to be paid for out of the band’s share of price ticket and album income… NOT the record organisation’s proportion.
Here’s any other gut-punch. Record corporations have emerge as specialists at adding on prices and charging them to the artist. When a record corporation exec flies in to look you carry out, you shouldn’t be flattered.
You ought to be extraordinarily disappointed.
Because YOU are deciding to buy all of his fees… inclusive of the flamboyant private jet, limousine, caviar, and fizz. It’s all on your tab… and nobody even to ask your permission to spend YOUR cash!
By the time the report business enterprise deducts all the prices, royalties, and upload-on fees, maximum artists receive simply two pennies out of every dollar their music earns.
Two pennies! With friends like that, who needs an enemy, proper?
If regardless of all the horror tales, you’re still eager to join up the dotted line with a document business enterprise, there’s one extra issue to hold in mind.
Record organizations no longer signal offers with up-and-coming artists… except those artists already have a massive and thriving fan base.
See, it’s hard instances for record corporations in recent times, and that they best want to signal deals with artists who’re already making money.
Which makes me surprise…
If you’re already earning money, why inside the global might you want a file business enterprise? And why inside the international might you let them keep 98% of the cash out of your songs and your performances?
Terrible Strategy #three: Assume Facebook will Make You Famous
Okay… so we’re now not going to “add and pray.”
And we’re not going to signal a record deal that we’ll remorse for the relaxation of our lives.
How the heck are we going to marketplace our tune?
Well… the answer is obvious, isn’t it?
Haven’t we these days performed Marketing Nirvana?
Isn’t there a set of fabulous gear in order to save the day, make us wealthy and famous, and permit us to achieve all of our goals?
After all, it’s the era of…
(and the crowd is going wild…)
We can reach more or less a zillion humans at once using Facebook, Twitter, Instagram, Snapchat, and so forth.
Isn’t this manifestly the manner to make money with our song?
Well… I wish it have been.
But no. Not by means of a long shot.
See, it seems that social media is first rate for enjoyment and building relationships one-on-one with different people. But social media is horrible in case you need to encourage humans to buy something.
It has simply never lived as much as the hype. Despite all of the promise, social media has never delivered the products.
In truth, social media is 20 times worse at producing income than the tried-and-proper approach that I used to generate over six figures in music sales.
This is the identical approach that masses of heaps of net agencies use. It’s the approach that generates billions of bucks each year, in heaps of different markets.
This approach is brilliant at encouraging people to shop for. Most importantly for us, it’s additionally fantastic at encouraging human beings to shop for your song.
It’s the advertising technique that generates the pleasant results… via a mile.
It’s additionally the most inexpensive advertising method to use.
But I should warn you:
It’s now not bright.
It’s no longer new.
It’s no longer horny.
It’s no longer flashy.
It’s without a doubt sort of boring.
But I surely find it irresistible… because it works.
So what’s it?
So What IS the Six-Figure Strategy?
Build an Email List.
Here’s what I did… and what I advise YOU do in case you need to grow a fan base and develop an earnings.
It’s virtually a easy method.
Grow an e-mail list full of fans, and construct a proper relationship with them over time. Then invite them to shop for your songs.
It sounds too simple, right? We assume it ought to be some thing cosmic.
But in this case, cosmic certainly isn’t greater effective.
I understand — there are 1,000,000 counter-arguments:
“People don’t like e-mail…”
“People don’t read electronic mail…”
“Email is old-college…”
“Spam filters eat emails love it’s their task…”
Here’s the aspect: every of these evaluations has some advantage.
Email is honestly NOT perfect.
But email is the most best approach we’ve located… pretty a lot ever… to spread the word and invite humans to buy.
On common, for each dollar spent on electronic mail advertising, the go back is $2.22.
That’s a 122% go back on investment, for those of you who like the maths.
And right here’s the opposite thing to be aware of: constructing an e-mail list, and studying how to talk with the PEOPLE on your list, takes time.
But that’s not unexpected, proper?
After all, none of us learned to play our instrument in a week. And we didn’t discover ways to sing in a week. And we didn’t discover ways to produce and mix a track in a single day, both.
So it’s no wonder that building a career takes time.
But thankfully, it’s now not too complex.
The three Step Process to Make Money with Your Music
It all comes down to a few simple steps.
First, we need to find enthusiasts of our style.
This is wherein social media sincerely can be a large help.
Some genres have massive and thriving on line communities that you may turn out to be part of.
Other genres don’t, and you’ll need to look a bit tougher to discover where lovers hold out.
For some genres, the best dependable manner to attain fanatics on line is thru paid advertising and marketing. Don’t fear even though — it’s now not as hard as it appears, and there’s a very honest system you may use to dial things in. Once you realize what to look for, it’s nonetheless quite easy to show a income.
Once we’ve determined in which fans are putting out, we need to attract signups in your list.
Yep. It’s all approximately developing YOUR LIST.
Aside from your songs, your e-mail list is the maximum valuable asset you have.
Don’t send human beings to Facebook, Twitter, Instagram, Snapchat, Youtube, or anywhere else.
Send them to a landing web page…
Where you’ll provide them a pattern of your track…
And make them an unique offer for some of your exceptional paintings…
In exchange for his or her e mail address.
(BTW, are you choking on that phrase “loose”? You’re actually not on my own! But you want to accept as true with thousands and thousands of a success on line entrepreneurs in hundreds of different markets…
And provide something valuable without cost in return for the privilege of gaining access to someone’s inbox!)
And what should you provide?
Your first-rate paintings. The songs and/or videos you’re proudest of. Most importantly:
Something they are able to ONLY get through joining your listing.
“But what about Spotify and all the streaming services?” you is probably pronouncing. “Does this idea still work in the ‘Age of Streaming?’”
Great question! The short solution is truely, but it’s essential to recognize a few matters approximately how streaming offerings have (and haven’t!) changed the music enterprise.
Then, once people have joined your listing, follow this tested method to promote your songs.
What’s this “proven system”?
Make friends with your new subscribers.
Give them an insider’s check out your system.
Tell them actual tales approximately the actual you.
Don’t disrespect them by hammering them with nonstop income messages!
Give them matters they’d never get in the event that they weren’t to your listing.
Make them look ahead to hearing from you!
If you do these items, they may purchase your tune — even today, when they don’t have to shop for ANY music from ANYONE.
Your “secret ninja weapon” is a authentic connection with your fans.
Does This Really Work to Grow a Fanbase??
If you’re anything like most musicians, you is probably pronouncing…
“No manner, brah. This can’t paintings. Nobody desires greater electronic mail.”
Except that it does work.
Nobody wishes greater crappy e mail.
But absolutely everyone wants greater awesomeness of their inbox!
If you are taking a piece of time and cherish to do it proper, you’ll be amazed at the reaction.
I regularly obtain emails from my fanatics and customers like this one:
Just in case it’s not clear from the context, I despatched a “sales email” out to my listing with an possibility for fans to shop for a compilation…
And humans wrote again to thank me for the “income e mail”!
Here’s another one:
Same element — this turned into a “final-minute reminder” e-mail that a special provide became final down…
And human beings responded to the email to thank me for placing a smile on their face.
If a person had advised me after I first started out that something like this was even viable, I’d have called them loopy.
But it’s extra than possible.
It’s predictable and repeatable…
You Can Do This, Too.
Remember, best things depend:
Make first rate tune that fans of your genre will love.
Grow an email listing of fans and customers… and deal with them like friends and circle of relatives. They will assist your career.
Making cash with tune honestly is a easy process.
It’s vital to maintain matters in mind.
First, you’re now not going to be ballin’ with Bentleys and Gulfstreams in a single day.
You’re constructing a enterprise, and that takes time.
There’s a lot to examine, and all of us make LOTS of errors alongside the manner.
But in case you stick with it and don’t stop, you’ll be surprised at how some distance you can go.
Second, similar to writing, recording, generating, blending, and learning your songs…
There are a few info to master.
And there’s manifestly now not enough space to cover them all in one brief article.
If you’d like a closer walkthrough of the blueprint, I’ll take you through the plan in tons more depth in a free schooling video here.
UPDATE: Here’s a fantastic tip on a way to get extra Spotify streams:
Do you need to “realize somebody” or “get lucky” to construct a fan base and grow an profits as an artist? Absolutely no longer! As long as you’re making suitable tune in a genre that has an audience, there’s a truthful manner to predictably and reliably grow your fan base… at the same time as you get to attention at the tune. B
One Last Thing
Get started out!
Learning is wonderful…
But much like with our song, it’s all approximately doing.
None of this records will assist you if you don’t ever decide to build a advertising machine to grow your fan base.
But before you start, check out my extended guide on constructing your fan base. If you’re genuinely extreme about your craft, it’s an vital study.
So… allow’s dive in!
Do you want to make cash from your track?
You don’t want high priced equipment, connections, or god-like expertise to kickstart your career.
This free Masterclass well-knownshows the important thing steps you ACTUALLY want to make a reliable earnings doing what you adore in 2021.
Catch the whole Masterclass here:
Steve Pieper is an writer, musician, entrepreneur, and grasp ninja diaper-changing dad. He constructed several agencies the usage of the ideas defined above, then retired in his early forty’s. Now he produces songs and writes trashy spy novels for amusing, and he facilitates indie musicians find their first a thousand fans on-line. Click here to find out extra.